Our Design Principles

  • For all – our designs are accessible for all our users, including users with disabilities.
  • Useful – our designs serve the needs of our target audience.
  • Easy – we aim to making People First easy and enjoyable to use across both mobile and desktop devices.
  • Informal – our application uses informal and non-technical language so we provide a more personal and less intimidating experience.
  • Clean – our visual style is clean, simple and easy to understand.
  • Fast – we aim to provide fast and effortless experience with quick loading times.
  • Consistent – our designs and content are consistent to provide users a predictable experience.